Store Planning/Store Design

Much of a customer's impression springs from what happens on the sales floor. Can they easily find what they're looking for? Is the merchandise presented well? Is the traffic flow of the store sensible and easy to navigate? Is each department aesthetically pleasing and inviting? Can Macy's and Bloomingdale's consistently present an outstanding customer experience with efficient staffing and budgeting? These fun and fundamental challenges mark the career path of Store Planning and Store Design.